Re: Re: britney

i agree with liza about the marketing techniques of the Bratz Dollz company. sex does sell and can be a very useful technique in advertizing and branding. but to use sex and materialism in products directly marketed for young girls under the age of 10 is just wrong. although the simple fact that the dolls are made to be pretty and skinny doesnt anger me all that much. any doll that you find will either be an attractive person, whether it be a buff army guy or a sexy blonde, or extremely ugly like a monster or dragon. i dont think its wrong to have kids play with toys like this. i know that the common person looks nothing like these figures but nonetheless they are more visually appealing and much easier to market and sell. it may seem wrong to have kids idolizing "unreal" figures, but i think it is equally as wrong to have them idolize mediocrity and fully accept that they cant do anything with their appearance or physical ability. toys are always made to be somewhat extreme in appearance, this makes them more appealing. but toys like bratz dolls go beyond just their appearance. theres always a story behind any toy or figure, and that is where these companies do so much wrong. the companies that liza mentions all focus on sex and being sexy and doing superficial things. and to think that theyre all geared towards girls under 10! as a marketing major i plan to learn how to be successful without exploiting little girls. i also plan on being a parent one day and i dread the day that my 9 yr old daughter asks me to buy something because it will look "sexy".